The ongoing saga between Ye and Adidas never ends and never seems to have a clear direction. First, the brand cut ties, then they decided to sell off the already-produced inventory. Just recently, they announced that all Yeezy drops remaining for 2023 would be pushed to 2024, and now they're stating that they could cancel the drops altogether.
In their third-quarter revenue report, CEO Bjorn Gulden acknowledged that their financials have benefited to the tune of € 750 million this year. Still, somehow, he said they are considering "the potential write-off of the remaining Yeezy inventory of now around € 300 million". Gulden noted that the decision would not be strictly about money as the ongoing tensions in the Middle East and other global geopolitical factors impact the brand's decision-making process. With the holiday shopping season just around the corner and tax return season right behind that we’ll have to wait and see if Adidas sticks to their guns this time around.
The ongoing saga between Ye and Adidas never ends and never seems to have a clear direction. First, the brand cut ties, then they decided to sell off the already-produced inventory. Just recently, they announced that all Yeezy drops remaining for 2023 would be pushed to 2024, and now they're stating that they could cancel the drops altogether.
In their third-quarter revenue report, CEO Bjorn Gulden acknowledged that their financials have benefited to the tune of € 750 million this year. Still, somehow, he said they are considering "the potential write-off of the remaining Yeezy inventory of now around € 300 million". Gulden noted that the decision would not be strictly about money as the ongoing tensions in the Middle East and other global geopolitical factors impact the brand's decision-making process. With the holiday shopping season just around the corner and tax return season right behind that we’ll have to wait and see if Adidas sticks to their guns this time around.
