Kith founder Ronnie Fieg took to social media today to introduce the brand's new loyalty program. "Kith Loyalty" was designed to "honor our loyal supporters through early and exclusive access to products, events, and more," according to the brand's website.
"Kith Loyalty" is a structured program with three levels of rewards: "Molecule," "Elevation," and "Vitality." Tier status can be achieved in many ways: purchases, onsite check-ins at live events, and things as simple as completing your profile. Members of the program will be rewarded with 2 points for every $1 spent on Kith brand purchases and 1 point per $1 spent on non-Kith purchases. Other reward-earning activities include checking in at a Kith flagship or pop-up for 50 points and entering an online drawing, for which members will also earn 50 points.
"Molecule" is the base level for those with 0-1,999 points, and "Elevation" rewards 2,000-9,999 total points. The pinnacle of Kith Loyalty is "Vitality", which can only be achieved by earning 10,000+ points from the brand. Perhaps the best part of Kith Loyalty is that it honors those who have supported the brand since Day 1. All purchases from the last 12 years have been compiled and attached to member profiles to show how much the brand truly values loyalty.
Earning the Vitality rewards tier will reward members with early and exclusive access to Kith collaborations, collections, and other perks, such as skipping the line when onsite. However, each tier will have its exclusive collection access corresponding to the tier's color scheme. These collections could include sneaker collaborations and Kith apparel and will all be made to order to ensure everyone has an opportunity.
The first Tier Exclusive products will be available Friday, January 26th when the program officially launches exclusively in the Kith App. Kith drops new collections weekly as part of their legendary Monday Program, so follow us on Twitter and Instagram to see what they line up next.
Images via Kith
Kith founder Ronnie Fieg took to social media today to introduce the brand's new loyalty program. "Kith Loyalty" was designed to "honor our loyal supporters through early and exclusive access to products, events, and more," according to the brand's website.
"Kith Loyalty" is a structured program with three levels of rewards: "Molecule," "Elevation," and "Vitality." Tier status can be achieved in many ways: purchases, onsite check-ins at live events, and things as simple as completing your profile. Members of the program will be rewarded with 2 points for every $1 spent on Kith brand purchases and 1 point per $1 spent on non-Kith purchases. Other reward-earning activities include checking in at a Kith flagship or pop-up for 50 points and entering an online drawing, for which members will also earn 50 points.
"Molecule" is the base level for those with 0-1,999 points, and "Elevation" rewards 2,000-9,999 total points. The pinnacle of Kith Loyalty is "Vitality", which can only be achieved by earning 10,000+ points from the brand. Perhaps the best part of Kith Loyalty is that it honors those who have supported the brand since Day 1. All purchases from the last 12 years have been compiled and attached to member profiles to show how much the brand truly values loyalty.
Earning the Vitality rewards tier will reward members with early and exclusive access to Kith collaborations, collections, and other perks, such as skipping the line when onsite. However, each tier will have its exclusive collection access corresponding to the tier's color scheme. These collections could include sneaker collaborations and Kith apparel and will all be made to order to ensure everyone has an opportunity.
The first Tier Exclusive products will be available Friday, January 26th when the program officially launches exclusively in the Kith App. Kith drops new collections weekly as part of their legendary Monday Program, so follow us on Twitter and Instagram to see what they line up next.
Images via Kith
